From the Seth Godin Blog–The Physical Therapy Metaphor

physical therapy

The Makovicka Difference

We are leaders in our profession, locally owned and operated by physical therapists who forge relationships with patients, and advocate for their care. All of our clinics have board-certified specialists on staff, meaning you get the highest level of care to maximize your recovery, and get you back to your game. We will listen, evaluate your symptoms, and create a personalized physical therapy program to meet your needs and improve your function, strength, and mobility.

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books. Earlier this week, Seth’s blog post was called the Physical Therapy Metaphor, and we thought it would be appropriate to include it here.  Enjoy!


For many ailments, physical therapy shows some of the best results. We can learn a lot from this for our own projects, organizations, and narratives. Physical therapy often works better than pills or surgery. Here’s why:

–it’s self-produced. Even though we work with a professional, it’s done BY us, not TO us.

–it’s gradual. No one gets better after one session.

–it puts our own resources to work to create the change we seek.

–it’s simple. There’s no magic involved, just directed, persistent effort based on science and testing.

–it takes effort. If you want something easy, you’re in the wrong place.

To read more about Seth, his books or his podcast, go to: https://www.sethgodin.com/